Learn about BeachCare Urgent & Family Medical Center — our founder, our mission, our team and why we've been Morehead City's most trusted health partner for over 14 years.
Rich Rappaport founded BeachCare Urgent & Family Medical Center in 2011 with a clear mission: to bring high-quality, accessible, walk-in healthcare to Morehead City and the surrounding Crystal Coast communities that they could count on 7 days a week — without the ER wait or the hassle of scheduling weeks in advance.
As a certified Physician Assistant with a Master of Medical Science (MMSc), Rich brings decades of clinical experience spanning urgent care, family medicine, occupational health and DOT physicals. He has built BeachCare into a community cornerstone — a place where patients are treated with respect, warmth and genuine care.
Rich is a proud member of the Crystal Coast community himself, which is why BeachCare remains locally owned, patient-first and committed to being there whenever you need care — including evenings and weekends.
Every decision at BeachCare is guided by a commitment to accessible, compassionate and high-quality care for every patient who walks through our doors.
Open 7 days a week with extended hours and walk-in availability so that care is always there when you need it — not just when it's convenient for us.
Every patient is treated like a neighbour — because in Morehead City, they usually are. We listen first, treat second, and always follow up.
Our team is certified, experienced and continuously trained so you receive care that meets the highest standards — urgently and reliably.
We are locally owned and operated. We sponsor local events, support Crystal Coast families and reinvest in the community we serve every day.
HIPAA compliance isn't just a requirement — it's a promise. Your medical information and telehealth sessions are always fully protected.
We accept Medicare, Medicaid, most commercial plans and self-pay patients — because everyone on the Crystal Coast deserves quality healthcare.
From a single walk-in clinic to the Crystal Coast's most trusted urgent and family care centre — here is BeachCare's journey since 2011.
Rich Rappaport PA-C, MMSc opens BeachCare Urgent & Family Medical Center at 5059 Hwy 70 West, Morehead City — bringing walk-in care to the Crystal Coast.
BeachCare becomes a certified Medicare and Medicaid provider, opening doors to thousands more Crystal Coast patients regardless of coverage.
Formal family medicine and chronic disease management programs introduced — transforming BeachCare from urgent-only to a full-service family practice.
Certified DOT physical exams and pre-employment occupational health services added — serving commercial drivers and employers across the Crystal Coast.
In response to growing demand, BeachCare launches HIPAA-secure telehealth services — bringing quality care directly to patients' homes across NC.
BeachCare continues to expand services, extend hours and deepen its roots in the Morehead City community — open 7 days a week, walk-ins always welcome.
BeachCare's clinical team combines decades of experience with a genuine commitment to the Morehead City community — people you can trust with your family's health.
BeachCare isn't just a medical clinic — it's a community institution. For over 14 years we have served the families, workers, visitors and seniors of Morehead City, Beaufort, Atlantic Beach, Newport and the entire Crystal Coast region of North Carolina.
We understand the unique healthcare needs of a coastal community — from seasonal tourists who need urgent care while visiting, to long-time residents who rely on us as their primary healthcare home.